Taco Tuesday: V-Day Special Offer and a sneak peek at the next big release!

Get ready to win your customers hearts with Email Campaigns

FreeAgent CRM Platform Update February 12, 2019

Here at FreeAgent CRM, we really love our customers. And our customers love their customers. And of course, we all love tacos! So, in honor of Valentine’s Day, this Taco Tuesday is dedicated to love.

In this update:

Spread the love – Special V-Day Offer
Get ready to win your customers hearts with Email Marketing
New Vlog: 5 ways to let your customers know you care


Spread the love – Special V-Day Offer

Give 15%, receive 15%
For the month of February, refer a friend (or friendly business) to FreeAgent CRM – they’ll get 15% off their subscription* and you’ll get 15% off your next renewal**

* For annual or monthly
** For annual renewals only – get 15% off the whole year (if you’ve been thinking of switching to annual to save costs already, it’s never been a better time!)

To redeem this offer, your friend must sign up in the month of February. Share this offer with them early so they can get started with our amazing product specialists.


FreeAgent Bonsai

Next Taco Tuesday is a downright fiesta for our most anticipated product release yet – Free Agent Bonsai. And you’re invited!

Here on the team, we’re going bananas for the new features. When it comes to being the best all-in-one CRM platform, we are not monkeying around…

We can’t tell you everything about next week’s big release just yet 🙊 (stay tuned next Tuesday!) but we DO want to give you 3 great ways to get ready for it now, so you can hit the ground – and the trees – running.

 


3 Ways to Win your Customers Hearts with Email Marketing

Next Taco Tuesday is a downright fiesta for our most anticipated product release yet – Free Agent Bonsai. And you’re invited!

Here on the team, we’re going bananas for the new features. When it comes to being the best all-in-one CRM platform, we are not monkeying around…

We can’t tell you everything about next week’s big release just yet (stay tuned next Tuesday!) but we DO want to give you 3 great ways to get ready for it now, so you can hit the ground – and the trees – running.

Get crystal clear on your goals

What are you trying to achieve with your email marketing campaigns? While selling to new customers is a goal for every business, it’s not the only kind of email to send. There are post-sale and nurturing emails that keep customers engaged; offer emails that provide incentives to buy; re-market campaigns for customers who weren’t quite ready to buy.

You can get an idea how to set goals for your metrics by checking out some benchmarks for your industry. But outside of having great open, click and conversion rates, some other goals might be to:

  • Re-engage customers who haven’t heard from you lately
  • Make your offerings known by announcing new features or products
  • Learn more about your customers so you can better target offers at a later date
  • Spur sales by offering a discount or gift

Oh, and the number one goal of any email communication? Provide value. When you have this covered, you are guaranteed to get a higher ROI out of your marketing campaign – and it’s already SKY HIGH as far as lead channels go. Check out these stats about email marketing ROI:

Send the right message to the right customers

According to the email campaign silverback MailChimp, segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns. Relevant emails drive 18 times more revenue than broadcast emails.

We’ve all cringed at the email marketing the product or service we already purchased or opted out of. By segmenting your customers, you know where they are in the sales cycle so you can be sure that you’re sending the right message and the right irresistible offer at just the right time.

Look and sell like a pro with well-designed branded templates

Every email campaign is a chance to put your best foot forward, and you should always deliver! Your customer has invited you into their sacred inbox. (Gosh, they even DOUBLE-OPTED invited you in!) Let them know you respect a few mb of their inbox space with professionally designed communications, and be consistent! They’ll learn to love your emails on first sight.


5 ways to let your customers know you care

With Valentine’s Day just around the corner, let’s talk customer love with Gwen (our resident Free Agent Ambassador!)

Check out the blog (and vlog below!) – and in the spirit of spreading love, feel free to share with a business who might need a reminder. 😉