Buying Mistakes

5 CRM buying “gotchas” to avoid on your buyer’s journey.

Created with Lunacy
Created with Lunacy

There are a lot of CRM buying guides out there, but when selecting a CRM it’s those unknown or overlooked “gotchas” that can make the difference between a great investment or a total nightmare. 

Getting this piece of your sales strategy right can set on a chain reaction that improves the sales performance and growth of your entire company. 

Here are 5 CRM buying “gotchas” to avoid on your buyer’s journey.

What are the mistakes 
we’ll cover?

  • Making consensus-driven buying decisions
  • Focusing on features, rather than problems
  • Planning just for what you need today
  • Not establishing success measurements
  • Not measuring the true cost of ownership

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